Research Article
Dual-Channel Supply Chain Coordination with Loss-Averse Consumers
Table 3
Equilibrium solutions under decentralized and centralized decision-making and comparison.
| | Variable | Decentralized (SP) | Centralized 1 (VI) () | Centralized 2 (VI) () | Differential 1 | Differential 2 |
| | Price | | Offline shop | | | | − | + | | Online shop | | | | + | − | | Price gap | | | | + | + | | Demand | | Offline shop | | | | + | − | | Online shop | | | | − | + | | Total demand Q | | | | + | + | | Total profit | | | | + | + | | Consumer surplus | | | | + | + |
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