Research Article

Factors Impacting Users’ Negative Interaction Behaviors When They Enjoy Short Videos on TikTok

Table 1

Construction and measurement items.

ConstructionCodeItems

Social image concerns (SIC)SIC1I pay attention to my image in the eyes of other users, especially my real friends
SIC2I am worried that acquaintances will see the videos I give praise in real life (such as family, friends, and leaders)
SIC3It makes me worried that the praised content will give people the impression that I am a certain kind of person, for example, complimenting rustic videos will give others a sense of low interest

Information redundancy concerns (IRC)IRC1I think praising videos are for collecting valuable content; videos without collection value are not worthy of my likes
IRC2I am worried that too many contents I praised make it inconvenient to find them later
IRC3I am worried that too much similar information will make it inconvenient to find in the future
IRC4I am worried that the platform will always push me to similar information after praising certain information too much

Information disclosure concerns (IDC)IDC1I am afraid that the short video platform may use my private information without my knowledge
IDC2I am afraid that the short video platform may sell my information for profit without my consent
IDC3I am worried that the short video platform may obtain my information and use it for other purposes through my usage behavior, for example, to analyze my daily likes to get my interests and preferences

Video quality defects (VQD)VQD1I would not praise videos with poor picture quality
VQD2I would not praise videos whose background music is not beautiful or suitable
VQD3I would not praise videos that are not aesthetic enough
VQD4I would not praise videos whose editing quality is not good enough
VQD5I would not like videos with inappropriate copywriting

Content value deviation (CVD)CVD1I had the impulse to praise a good video, but I did not praise it in the end because the motivation was not strong enough
CVD2I would not praise videos that are good in content but not far more innovative than other similar videos
CVD3I would not praise videos that are pretty good in content but not practical

Privacy awareness (PA)PA1It will arouse my concern that the short video platform requires me to provide basic information, such as gender and age
PA2t will arouse my concern that the short video platform requires me to provide my physical information (e.g., positioning)
PA3When the short video platform asks me for a bank account, it alerts me

Internet privacy consciousness (IPC)IPC1I seldom use the function of recording my location when posting short videos
IPC2It will improve my probability of being cheated by providing personal information to the short video platform
IPC3I rarely provide device information to the platform when enjoying short videos, such as my mobile phone brand or performance information

Negative interactions (NI)NI1When enjoying short videos, I rarely praise them
NI2I set my “likes list” to be invisible to some friends or visible only to myself
NI3I have had the experience of praising a video and then canceling it