Research Article

Factors Impacting Users’ Negative Interaction Behaviors When They Enjoy Short Videos on TikTok

Table 2

Sample population characteristics (N = 423).

CategoryClassificationFrequencyPercentage (%)

GenderMale19746.6
Female22653.4

Age18–2510925.7
26–3515436.5
36–458921.1
Over 457116.7

EducationHigh school graduate or lower7417.5
College degree8620.3
Bachelor’s degree19846.8
Master’s degree or above6515.4

Average daily app usage timeLess than 1 hour11928.1
1 to 3 hours14835.0
3 to 5 hours9923.4
More than 5 hours5713.5

Privacy settings for short video contentBe visible to all12830.3
Be visible to some friends13935.2
Be visible only to themselves14634.5