Research Article
Factors Impacting Users’ Negative Interaction Behaviors When They Enjoy Short Videos on TikTok
Table 2
Sample population characteristics (N = 423).
| Category | Classification | Frequency | Percentage (%) |
| Gender | Male | 197 | 46.6 | Female | 226 | 53.4 |
| Age | 18–25 | 109 | 25.7 | 26–35 | 154 | 36.5 | 36–45 | 89 | 21.1 | Over 45 | 71 | 16.7 |
| Education | High school graduate or lower | 74 | 17.5 | College degree | 86 | 20.3 | Bachelor’s degree | 198 | 46.8 | Master’s degree or above | 65 | 15.4 |
| Average daily app usage time | Less than 1 hour | 119 | 28.1 | 1 to 3 hours | 148 | 35.0 | 3 to 5 hours | 99 | 23.4 | More than 5 hours | 57 | 13.5 |
| Privacy settings for short video content | Be visible to all | 128 | 30.3 | Be visible to some friends | 139 | 35.2 | Be visible only to themselves | 146 | 34.5 |
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