Research Article
Factors Impacting Users’ Negative Interaction Behaviors When They Enjoy Short Videos on TikTok
Table 6
Correlation scores and discriminant validity test.
| Constructs | VQD | CVD | SIC | IRC | IDC | IPC | PA | NI |
| VQD | 0.865 | | | | | | | | CVD | 0.318 | 0.865 | | | | | | | SIC | 0.238 | 0.318 | 0.884 | | | | | | IRC | 0.250 | 0.301 | 0.356 | 0.843 | | | | | IDC | 0.207 | 0.331 | 0.319 | 0.386 | 0.874 | | | | IPC | 0.141 | 0.236 | 0.208 | 0.312 | 0.247 | 0.873 | | | PA | 0.247 | 0.183 | 0.221 | 0.206 | 0.332 | 0.233 | 0.849 | | NI | 0.173 | 0.262 | 0.325 | 0.356 | 0.250 | 0.197 | 0.132 | 0.815 |
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Note. The numbers in bold represent the square root of the AVEs. The others are the correlation scores.
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