Factors Impacting Users’ Negative Interaction Behaviors When They Enjoy Short Videos on TikTok
Table 8
Results of path analysis of the structural model.
Sr.
Hypothetical path relationship
T
Sig.
Beta (β)
Result
H1
Video quality defects⟶negative interactions
0.451
0.652
0.026
Not
H2
Content value deviation⟶negative interactions
2.082
0.128
Supported
H3
Social image concerns⟶negative interactions
3.415
0.193
Supported
H4
Information disclosure concerns⟶negative interactions
3.051
0.146
Supported
H5
Information redundancy concerns⟶negative interactions
3.731
0.236
Supported
H6
Social image concerns⟶information disclosure concerns
3.353
0.167
Supported
H7
Information redundancy concerns⟶information disclosure concerns
5.003
0.265
Supported
H8
Internet privacy consciousness⟶social image concerns
4.281
0.231
Supported
H9
Internet privacy consciousness⟶information disclosure concerns
1.491
0.136
0.082
Not
H10
Privacy awareness⟶information disclosure concerns
4.385
0.232
Supported
Note. = significance level of 0.001 and = significance level of 0.01. When the significance level , the standardized path coefficient (β) is significant.
