Research Article

Channel Management for Digital Products in the Two-sided Market with Network Externality Effects

Figure 4

(a) Impact of in the direct channel ( = 0.5,  = 1,  = 0.2, and  = 0.5). (b) Impact of in the platform channel ( = 0.5,  = 1,  = 0.2, and  = 0.5).
(a)
(b)