Channel Management for Digital Products in the Two-sided Market with Network Externality Effects

Table 1

Notations and definitions in the current work.

Notations	Definition
	Heterogeneous consumers
	The consumer who is indifferent between buying and not buying products the from direct/platform channel
	The consumer who is indifferent between adopting and not adopting platform services
	Features of the digital product/platform service
	Price in the direct/platform channel (decision variable)
	Profit in the direct/platform channel (objective function)
	Intensity of network externality in the direct/platform channel
	Installed base of the digital products in the direct/platform channel
	Installed base of platform services
	Demand of the digital products in the direct/platform channel
	Demand of platform services
	Learning cost of the consumers in adopting digital products/platform service