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| Variable | Definition |
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| Page view | The number of visits to a doctor’s home page at the good doctor online platform in our sample |
| Order | The number of patients that the doctor has helped after paid medical service orders have been placed online (cumulative counts since the doctor has started his or her online services) |
| OCR | Order conversion ratio, which is calculated as the ratio of the number of orders placed to the doctor to the view volume of that doctor’s web page |
| Star | The degree of recommendation associated with the doctor rated by the good doctor website based on historical data (the rating is an integer from 0 to 5) |
| Hot | The degree of popularity assigned to the doctor by the Good Doctor website to a doctor based on historical data |
| Thank | The number of thank-you letters received by the doctor |
| Gift | The number of gifts received by the doctor |
| Article | The number of papers and articles published by the doctor |
| Review | Number of comments received by the doctor |
| Start year | The year that the doctor started online services on the platform |
| Desc_len | The length of the description of the doctor’s field of expertise |
| Intro_len | The length of the introduction to the doctor’s professional experience |
| City | Whether the hospital where the doctor works is located in the first-tier and second-tier cities (according to China business network, there are four first-tier cities (Beijing, Shanghai, Guangzhou, and Shenzhen) in China and their 30 second-tier cities are selected out of 337 Chinese cities at the prefecture level and above. The selection criteria encompass five dimensions based on commercial store data, user behavior data, etc.) in the corresponding province |
| Academic title (AT) | AT represents a series of dummy variables constructed based on the academic titles associated with the doctor, which include professor, associate professor, lecturer, teaching assistant, and none |
| Clinic title (CT) | CT represents a series of dummy variables constructed based on the clinic titles associated with the doctor, including chief physician, deputy chief physician, resident physician, attending doctor, attending examiner, attending physician, resident physician, and laboratory physician |
| Department | Department represents a series of dummy variables constructed based on hospital departments in which the doctor can be classified, including TCM, pediatrics, internal medicine, stomatology, surgery, obstetrics and gynecology, ophthalmology, oncology, orthopedic surgery, and other departments |
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