A Comparison Study of Doctor-Patient Internet Interactions in Traditional and Modern Medicine: Empirical Evidence from Online Healthcare Communities
Table 4
The effects on page views for doctors in the TCM and MM departments.
Variables
(1) All
(2) All
(3) TCM
(4) MM
Page view
Page view
Page view
Page view
Desc_len
3.88
1.50
1.36
1.07
(0.24)
(0.19)
(0.81)
(0.18)
Star
541.29
−123.57
−266.04
−136.84
(6.45)
(6.18)
(35.13)
(5.86)
City
104.45
17.75
−42.01
29.77
(8.20)
(6.56)
(27.35)
(6.39)
Hot
−257.60
−417.36
−221.01
(14.15)
(58.82)
(13.81)
Thank-you
−12.04
23.51
−11.37
(0.45)
(2.76)
(0.43)
Gift
6.26
15.75
5.48
(0.04)
(0.27)
(0.04)
Article
2.56
2.32
5.73
(0.01)
(0.02)
(0.06)
Review
9.50
−7.05
9.34
(0.23)
(1.15)
(0.22)
Start year
−62.64
−66.14
−59.05
(1.24)
(4.98)
(1.21)
Intro_len
0.13
0.38
0.10
(0.01)
(0.05)
(8.48)
Academic title dummies
Yes†
Yes†
Yes
Yes†
Clinic title dummies
Yes
Yes
Yes
Yes
Department dummies
Yes†
Yes†
Yes
Yes†
Constant
252.94
127309.8
134057.7
119594.3
(1164.83)
(2643.47)
(10156.98)
(2443.94)
Observations
168870
168870
17513
151357
R-squared
0.075
0.452
0.621
0.428
Note. Page view is measured in thousands of web page visits. Standard errors are in parentheses. and represent significance at the 1% and 10% levels, respectively. For all AT, CT, and department dummy variables included in the regression, we mark † only when more than half of the dummy coefficients turn out to be significant.
