A Comparison Study of Doctor-Patient Internet Interactions in Traditional and Modern Medicine: Empirical Evidence from Online Healthcare Communities
Table 5
The effects on the volume of doctor service orders in the TCM and MM departments.
Variables
(1) All
(2) TCM
(3) MM
Order
Order
Order
Desc_len
1.13
0.72
1.11
(0.11)
(0.24)
(0.13)
Star
193.91
289.00
189.62
(2.72)
(10.39)
(2.80)
City
−39.14
−23.63
−39.52
(2.73)
(7.91)
(2.90)
Hot
−41.82
58.41
−50.10
(6.21)
(17.60)
(6.74)
Thank-you
−15.01
−15.42
−15.43
(0.20)
(0.80)
(0.24)
Gift
1.22
0.34
1.30
(0.01)
(0.10)
(0.01)
Article
−0.78
−0.91
−0.29
(0.01)
(0.01)
(0.01)
Review
11.96
11.07
12.17
(0.11)
(0.32)
(0.14)
Start year
6.44
6.60
6.60
(0.53)
(1.51)
(0.64)
Intro_len
−0.01
−0.09
−0.03
(0.01)
(0.01)
(0.01)
Page view
0.01
0.01
0.01
(0.01)
(0.01)
(0.01)
Academic title dummies
Yes†
Yes
Yes†
Clinic title dummies
Yes
Yes
Yes
Department dummies
Yes†
Yes
Yes†
Constant
−12482.31
−13365.71
−13036.50
(1137.22)
(2985.30)
(1150.92)
Observations
168870
17513
151357
R-squared
0.836
0.884
0.830
Note. Standard errors are in parentheses. and represent significance at the 1% and 5% levels, respectively. For all AT, CT, and department dummy variables included in the regression, we mark † only when more than half of the dummy coefficients turn out to be significant.
