How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Table 3

Results of validity and internal consistency testing.

Construct	Items	FL	CA	CR	AVE
Information seeking	IS1	0.946	0.974	0.98	0.906
	IS2	0.959
	IS3	0.956
	IS4	0.947
	IS5	0.95
Entertainment	EN1	0.903	0.953	0.966	0.877
	EN2	0.948
	EN3	0.951
	EN4	0.944
Emotional	EM1	0.946	0.935	0.958	0.885
	EM2	0.94
	EM3	0.936
Social presence	SP1	0.907	0.967	0.975	0.885
	SP2	0.947
	SP3	0.95
	SP4	0.958
	SP5	0.941
Visit intention	VI1	0.956	0.943	0.964	0.898
	VI2	0.936
	VI3	0.951
e-WOM	EW1	0.959	0.961	0.975	0.927
	EW2	0.972
	EW3	0.957

Notes: FL: .7; CA: ; CR: ; AVE: Average Variance Extracted ≥0.5.