How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Table 4

Fornell-Larcker criterion.

Construct	IS	EN	EM	SP	VI	EW
Information seeking (IS)	0.952
Entertainment (EN)	0.719	0.936
Emotional (EM)	0.638	0.763	0.940
Social presence (SP)	0.644	0.734	0.802	0.941
Visit intention (VI)	0.595	0.653	0.720	0.735	0.948
e-WOM (EW)	0.567	0.658	0.748	0.773	0.723	0.963

Note: the diagonal and italic values are the square roots of AVE.