How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Table 5

Heterotrait-Monotrait ratio.

Construct	IS	EN	EM	SP	IV	EW
Information seeking (IS)	—
Entertainment (EN)	0.746	—
Emotional (EM)	0.668	0.808	—
Social presence (SP)	0.663	0.763	0.843	—
Intention to visit (IV)	0.619	0.686	0.765	0.767	—
e-WOM (EW)	0.585	0.687	0.789	0.802	0.759	—

Note: threshold for HTMT: ≤0.85, strong; ≤0.90, weak.