How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Table 6

Crossloading matrix.

Items	IS	EN	EM	SP	IV	EW
IS1	0.946	0.666	0.615	0.606	0.571	0.540
IS2	0.959	0.695	0.626	0.635	0.587	0.555
IS3	0.956	0.690	0.590	0.612	0.546	0.548
IS4	0.947	0.664	0.586	0.589	0.564	0.508
IS5	0.950	0.704	0.616	0.622	0.561	0.543
EN1	0.654	0.903	0.662	0.628	0.561	0.563
EN2	0.678	0.948	0.719	0.688	0.588	0.629
EN3	0.655	0.951	0.723	0.713	0.623	0.625
EN4	0.704	0.944	0.750	0.717	0.667	0.645
EM1	0.596	0.727	0.946	0.716	0.664	0.680
EM2	0.603	0.719	0.940	0.775	0.685	0.734
EM3	0.602	0.707	0.936	0.771	0.682	0.696
SP1	0.557	0.650	0.720	0.907	0.659	0.684
SP2	0.579	0.683	0.763	0.947	0.698	0.738
SP3	0.640	0.697	0.766	0.950	0.670	0.743
SP4	0.626	0.723	0.776	0.958	0.723	0.741
SP5	0.625	0.700	0.746	0.941	0.703	0.730
VI1	0.566	0.621	0.702	0.687	0.956	0.674
VI2	0.515	0.583	0.637	0.658	0.936	0.668
VI3	0.605	0.648	0.703	0.740	0.951	0.713
EW1	0.549	0.646	0.723	0.747	0.702	0.959
EW2	0.566	0.646	0.743	0.757	0.716	0.972
EW3	0.521	0.609	0.694	0.729	0.672	0.957

Notes: the italic values indicated construct factor loadings.