Research Article

A Cross-Cultural Examination of the Sexting Motives and Attitudes: Bosnia and Herzegovina vs. Croatia

Table 1

Themes generated from the study exploring sexting attitudes.

ThemesSubordinate themesExample of coded extract

Rejecting attitude towards sexting (234)Sexting is rejected when there is blackmail or pressure (from peers/partners) (170)“I think Robert should seek help…”
Sexting is rejected because of negative consequences (27)“This will only bring them closer to blackmail if one of them decides to separate.”
Sexting is rejected when it is used for flirting (20)“Well, it’s silly of me to send photos like that to flirt.”
Sexting is rejected when it is used for the purpose of intimacy (9)“If those photos are the reason they are still together, I think there’s something wrong with their relationship.”
Sexting is rejected when those involved do not consider the possible consequences (10)“It’s their own fault because they knew the negative consequences and could not be sure if the photos would be deleted.”
Accepting attitude towards sexting (29)Sexting is accepted because of the positive consequences (12)“Sara and Allen have a healthy relationship full of trust. Sexting is a normal thing when you are in a long relationship and trust each other. It brings you closer together.”
Sexting is accepted when it is voluntary/consensual (11)“If the other party is okay with receiving such images, that’s fine.”
Sexting is accepted when those involved are aware of the consequences (6)“If he’s not interested in his photos being shared, that’s fine too.”
Neutral attitude toward sexting (15)Sexting is one’s own choice and responsibility (15)“Everyone is their own person, they can do what they want, even with the opposite sex.”
Double standard on sexting for flirting (7)Double standard on sexting for flirting (7)“Comparing boys and girls in this situation is somehow not the same for me.”