Research Article

Modeling Nonusers’ Behavioral Intention towards Mobile Chatbot Adoption: An Extension of the UTAUT2 Model with Mobile Service Quality Determinants

Table 1

Operational definitions of research variables.

Research variablesOperational definitionSources

Performance expectancy (PE)PE1: by using chatbots, I will have more opportunities to find solutions to issues I am interested in.Venkatesh et al. [29]
PE2: using chatbots will make me more competent.
PE3: generally, I think that I will get benefits from chatbot use.

Effort expectancy (EE)EE1: I believe learning how to use chatbots will be easy.Venkatesh et al. [29]
EE2: I believe that chatbot use will be simple and easy to understand.
EE3: I believe that it is easy for me to become skillful at using chatbots.
EE4: generally, I expect that chatbots are easy to use.

Social influence (SI)SI1: I believe that people who influence my behavior use chatbots.Venkatesh et al. [29]
SI2: I believe that the people who are important to me use chatbots.
SI3: I think that the people whose opinion I value use chatbots.

Facilitating conditions (FC)FC1: I think my smartphone can be used for interaction with chatbots.Venkatesh et al. [29]
FC2: I believe I know how to interact with chatbots.
FC3: I think that I can interact with chatbots on my smartphone.

Hedonic motivation (HM)HM1: I think using chatbots will be fun.Venkatesh et al. [29]
HM2: I think using chatbots will be enjoyable.

Information quality (IQ)IQ1: I believe that I will find chatbot information clear.Chae [69]; Su et al. [91]; Cheng et al. [4]; Lu et al. [43]; Stiakakis et al. [44]
IQ2: I believe that I will find chatbot information sufficient.
IQ3: I believe that chatbot information will help me with decision-making.

Privacy concerns (PC)PC1: I am worried that the information I will disclose to chatbots may be used for a different (abusive) purpose.Shaw et al. [92]; De Cosmo et al. [93]; Xu et al. [94]
PC2: I am worried that providers (companies) will use chatbot information improperly.
PC3: I am worried about malware when I will disclose information to chatbots.

Interface (INTF)INTF1: I feel that chatbot interface will make a positive impression on me.Lu et al. [43]; Chae et al. [69]
INTF2: I feel that chatbot interface will serve its purpose.
INTF3: I feel that chatbot interface will be aesthetically pleasant.
INTF4: I feel that chatbot graphical interface will be uniform.

Equipment (EQP)EQP1: I believe that my mobile network offers stable connection.Lu et al. [43]; Chae et al. [69]
EQP2: I believe that my mobile network connectivity will be stable.

Trust (TR)TR1: I think chatbots will be reliable.Ashforth [95]; Shaw [96]; Cheng and Jiang [97]; Coopamootoo [73]
TR2: I think I will trust chatbot use.
TR3: Overall, I will trust chatbots.

Mobility (MOB)MOB1: I believe I will be able to interact with chatbots from anywhere.Schierz et al. [88]; Leong et al. [98]; Ali and Arshad [99]; Mohammadi [100]; Wilman and Sardjono [101]; Kim et al. [90]
MOB2: I believe I will be able to interact with chatbots any time.
MOB3: I believe I will be able to interact with chatbot anyplace.

Behavioral intention (BI)BΙ1: I am going to use chatbots in the future.Venkatesh et al. [29]; Davis [53]; Belanger and Carter [102]
BI2: I am confident that I will use chatbots in the future.
BI3: I will probably use chatbots in the future.