Research Article
Modeling Nonusers’ Behavioral Intention towards Mobile Chatbot Adoption: An Extension of the UTAUT2 Model with Mobile Service Quality Determinants
Table 5
Structural equation model results and standardized coefficients.
| Factor | Performance expectancy | Trust | Behavioral intention |
| Effort expectancy | 0.17 | | NS | Social influence | | | NS | Facilitating conditions | | | 0.19 | Hedonic motivation | | | 0.32 | Mobility | | | 0.19 | Equipment | | 0.14 | NS | Interface | | 0.60 | NS | Privacy concerns | | -0.24 | NS | Information quality | | | .23 | Performance expectancy | | | 0.25 | Trust | | | 0.20 | | 2.9% | 49% | 48% |
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