Research Article
Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait
Table 2
Respondents’ responses on social media usage.
| SMU (social media usage) Which of the following social media accounts do you use to follow luxury brands and how often? | Responses from 341 respondents | SMU1 (Snapchat) | SMU2 (Instagram) | SMU3 (YouTube) | SMU4 (Twitter) | SMU5 (Facebook) | SMU6 (TikTok) |
| 5 | Several times a day | 109 | 132 | 69 | 55 | 11 | 48 | 4 | 2-3 times a day | 43 | 56 | 33 | 52 | 16 | 25 | 3 | Once a day | 25 | 54 | 60 | 40 | 17 | 24 | 2 | I see it if I have time | 70 | 75 | 71 | 63 | 31 | 63 | 1 | I do not see it at all | 94 | 24 | 108 | 131 | 266 | 181 | | | | | | | Dropped | |
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