Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait

Table 4

Convergent validity and discriminant validity.

	LBA	PI	WOM	MOT	SMU	CR	AVE
LBA	0.756					0.793	0.573
PI	0.550	0.768				0.777	0.591
WOM	0.557	0.521	0.744			0.831	0.553
MOT	0.575	0.512	0.567	0.768		0.826	0.590
SMU	0.355	0.412	0.513	0.563	0.770	0.826	0.594

Note: LBA = luxury brand attachment; PI = purchase intention; SMU = social media use; MOT = motivation; WOM = word-of-mouth; CR = composite reliability; AVE = average variance extracted.