The Identification of Advantages and Deficiencies of Current Digital Health Science Popularization in China: A Qualitative Study in Yangtze River Delta Region

Table 2

Theoretical and focused codes.

Theoretical codes	Focused codes	Initial codes
Advantage of digital health science popularization	Convenience	Of time; space; place; and tools
	Swiftness	Crossing gaps; rapid response; focus; refine information; feedback; time-sensitive
	Friendly	Various forms; vivid and interesting content; various levels of content
	Linkage	Integrate information; demonstration effect, combining advantage; integrating authority
Deficiencies of digital health science popularization	Low authenticity	Misleading and misjudgment; quality varies; duplicated; indiscriminate; wrong contents
	Limited audiences	Scarcity of resources; limited quality audiences; vulnerable groups; unavailable groups
	Manpower-lacking	Lack of enthusiasm; existing talent shortage; attracting new talent is difficult
	Fragmentation	Lacking scale; depth and breadth insufficient; incoherent content