[Retracted] Marketing Model of Tourism Enterprises Based on New Media Environment

Table 3

Comparison of marketing characteristics of tourism products.

Product name	Digitizable	Consumer psychological motivation	Degree of standardization	Technology content	Geographical coverage	The difficulty of new media marketing
Traffic reservation	True	High rationality and high sensitivity	High	High	Wide	Easy
Hotel	True	High rationality and high sensitivity	High	Not necessarily	Wide	Easy
Tourist route	True	Low rationality and high sensitivity	Low	Low	Narrow	Difficulty
Scenic spot ticket	True	Low rationality and high sensitivity	Low	Not necessarily	Not necessarily	Difficulty
Performance ticket	True	Low rationality and high sensitivity	Low	Not necessarily	Not necessarily	Not necessarily