The Construction and Application of a Cloud Editing Digital Museum Oriented to Virtual Tour

Table 3

The SWOT analysis on the CEDM supporting virtual tour.

Strengths	Weaknesses
(i) The construction of the digital museum is simple and efficient; (ii) The construction cost of the digital museum is low; (iii) The CEDM is easily updated and maintained; (iv) Multiuser avatars provide gamified experiences for visitors; (v) The CEDM offers social interaction to accelerate cultural heritage; (vi) The CEDM provides a variety of terminal support to enhance visitors’ experience; (vii) The CEDM enhances visitor loyalty by providing immersive, interesting, and imaginative digital means	(i) To some extent, the CEDM limits the personalized development of museum; (ii) It is difficult for the CEDM to provide round-the-clock manual guide and consultation services; (iii) The CEDM requires visitors to have some information technology skills; (iv) The unstable factors of the online environment can easily lead to the catastrophic consequences of the loss of the CEDM resource data; (v) The CEDM is no substitute for the real thing
Opportunities	Threats
(i) The CEDM can enhance the social interaction experience by integrating mature social software; (ii) With the popularization of 3D rapid modeling technology, the construction efficiency of the digital museum will be greatly improved; (iii) 5G, VR panoramic live streaming, and other technologies are maturing, and their application in the construction of digital museums has just begun; (iv) The CEDM will be equipped with intelligent guides as the accuracy of AI dialogue robots improves; (v) There is a strong demand for CEDM in the field of education	(i) The CEDM stores large-scale exhibit data and user data, so network attacks and data leaks are some of the important threats it faces; (ii) The digital exhibits in the CEDM are prone to copyright disputes; (iii) In the process of application, some visitors who are used to visiting physics museums resist visiting the CEDM