A Factor Marginal Effect Analysis Approach and Its Application in E-Commerce Search System

<table class="table-group" id="tab3"><tr><td><table class="table"><tr><td class="thead-hr" colspan="2"><hr/></td></tr><tr class="thead"><td class="align_left">Feature</td><td class="align_center">Feature meaning</td></tr><tr><td class="thead-hr" colspan="2"><hr/></td></tr><tr><td class="align_left">Output</td><td class="align_center">Item marketing output</td></tr><tr><td class="align_left">srClick7davg</td><td class="align_center">Item clicks of search field</td></tr><tr><td class="align_left">srOrderline7davg</td><td class="align_center">Item order of search field</td></tr><tr><td class="align_left">srCtr7davg</td><td class="align_center">Item click-through rate of search field</td></tr><tr><td class="align_left">srCvr7davg</td><td class="align_center">Item conversion rate of search field</td></tr><tr><td class="align_left">srGmv7davg</td><td class="align_center">Item gross merchandise volume of search field</td></tr><tr><td class="align_left">price7davg</td><td class="align_center">Item price of search field</td></tr><tr><td class="align_left">queryFlowScore</td><td class="align_center">Search word fluidity</td></tr><tr><td class="align_left">competeScore</td><td class="align_center">Search word competition</td></tr><tr><td class="align_left">queryTopRatio</td><td class="align_center">The top-middle-tail of search word</td></tr><tr class="table-tr"><td colspan="2"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Description of feature engineering.</div>

International Journal of Intelligent Systems

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Table 3

Table 3: A Factor Marginal Effect Analysis Approach and Its Application in E-Commerce Search System 