Research Article

Implementation of Discourse Network Analysis Related to News regarding PT Pertamina's Consumer Needs, Satisfaction, and Engagement

Table 1

Mapping of actors, issues, and sentiments about PT Pertamina's consumer service segmentation.

NoActorIssue/ConceptMain issueSentiment
OrganizationPositionName

1PO Dewi STHead of PO Dewi STWarsidiSatisfied with Pertamina productsConsumer satisfactionPositive
2Ministry of SOEsMinister of SOEsErick ThohirAffordable fuel distributionConsumer needsPositive
3PT Pertamina Hulu EnergiPresident director of PT Pertamina Hulu EnergiMeidawatiFull customer supportConsumer engagementPositive
4BNI SMEBNI MSME business directorMuhammad IqbalPertashop is the potential to empower BNI customersConsumer satisfactionPositive
5PT PertaminaUnit manager communication, relations, and corporate social responsibility (CSR) Pertamina central java regional marketingBrasto Galih NugrohoOperational units and distribution agencies in central java are running optimallyConsumer needsPositive
6PT Pertamina Patra NiagaCorporate secretary PT Pertamina Patra Niaga subholding commercial and trading (SH C&T)Putut AndriatnoDouble points for purchasing products with MyPertaminaConsumer satisfactionPositive
7PT Pertamina LubricantsDirector of operations of PT Pertamina LubricantsAndria NusaPertamina gets an award in the lubricant categoryConsumer satisfactionPositive
8PublicBBM consumers (Pertashop customers)MulyadiCustomers respond positively to Pertashop's servicesConsumer needsPositive
9BASF IndonesiaHead of chemical group BASF IndonesiaFahrurroziThe trend of the petrochemical industry continues to increaseConsumer needsPositive
10Indonesian consumers foundationChairmanSincere EternalOil demand in the transportation sector is decliningConsumer needsNegative
11MarkplusDeputy chief executive officer (deputy CEO)Jacky MussryConsumers are more sensitiveConsumer engagementPositive
12Energy WatchExecutive directorMamit SetiawanGovernment policies in the use of fuel are not optimalConsumer needsNegative
13Angkot driverAngkot driverAntonThe blue-sky program (PLB) eases the burden on Angkot driversConsumer satisfactionPositive
14PT Pertamina retailPresident directorSofyan YusufGas station development planning for consumer convenienceConsumer engagementPositive