Research Article

Application of Customer Segmentation for Electronic Toll Collection: A Case Study

Table 3

Extraction results of ETC customer segmentation index.

ETC card No.RFM

6101092223001030148622055
610211012300351399441535
6102110123003510879100
61032607230050561194400
……………………

Note. To protect privacy, the ETC card’s last six digits were replaced with asterisks ().