Research Article
Application of Customer Segmentation for Electronic Toll Collection: A Case Study
Table 6
Star-rating results for ETC customers.
| | Star | Number of customers | Total frequency | Total consumption (thousand yuan) | Ratio of customers (%) | Ratio of total consumption (%) |
| | One-star | 66765 | 384276 | 7240.2 | 20.57% | 1.33% | | Two-star | 26457 | 963023 | 25727.6 | 8.15% | 4.71% | | Three-star | 160405 | 7394715 | 170657 | 49.42% | 31.25% | | Four-star | 68454 | 13187769 | 300927.5 | 21.09% | 55.11% | | Five-star | 2504 | 1204661 | 41514.4 | 0.77% | 7.60% |
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