Capturing the Characteristics of Car-Sharing Users: Data-Driven Analysis and Prediction Based on Classification

Table 5

Clustering results based on k-means algorithm.

Cluster centre	Cluster 1	Cluster 2	Cluster 3	Cluster 4
Cluster name	Lost users	Early loyal users	Late loyal users	Motivated users
Latent rate	0.2070	0.1605	0.7474	0.7755
Persistence rate	0.1075	0.8796	0.8457	0.1011
Quantity ratio (%)	19.79	19.00	26.93	34.28
Cost ratio (%)	11.07	49.02	32.57	7.34