Capturing the Characteristics of Car-Sharing Users: Data-Driven Analysis and Prediction Based on Classification

Table 6

Ranking of importance indexes of various users under the optimal model.

Usage attribute	Importance	Lost users		Early loyal users		Late loyal users		Motivated users
		M	S	M	S	M	S	M	S
Persistence ratio	0.20	0.15	0.19	0.83	0.26	0.75	0.32	0.25	0.31
Latent ratio	0.19	0.27	0.17	0.21	0.17	0.84	0.11	0.86	0.09
Average order quantity	0.07	8.69	15.46	55.50	69.02	20.70	27.31	4.48	7.49
Maximum travel distance	0.07	86.47	122.19	135.94	191.96	68.82	66.50	53.53	73.20
Maximum rental time	0.07	1154.11	2586.66	1666.97	2712.90	511.49	930.14	429.49	1700.16
Average travel distance	0.07	44.13	46.52	33.19	28.60	28.07	20.42	35.68	36.06