| | Color | Meaning | Color | Meaning |
| | Bright red | Optimistic, dynamic, energizing, exciting, sexy, intense, stimulating, aggressive, powerful, energetic, dangerous | Orange | Ambition, fun, happy, energetic, balance, flamboyant, warmth, enthusiasm, generosity, vibrant, expansive, organic | | International significance: China = good luck; India = purity; Eastern cultures = signifies joy when combined with white | International significance: Ireland = religious significance(protestant) | | Burgundy | Vigor, elegance, richness, refinement, leadership, maturity, expensive | Light blue | Peace, tranquillity, quiet, cool, clean, soft, pure, understanding | | Blue | Truth, healing, tranquility, stability, peace, harmony, wisdom, trust, calm, confidence, protection, security, loyalty | Purple | Spirituality, royalty, mystery, wisdom, transformation, independence, enlightenment, respect, wealth | | International significance: China = immortality; Hindus = color of Krishna | Navy | Dignity, credibility, strength, authority, conservative, trustworthiness, traditional, quiet, confident, serene | | Green | Nature, envy, healing, fertility, good luck, hope, stability, success, generosity | Beige | Earthy, classic, neutral, warm, soft, bland, melancholy | | International significance: China & France = negative significance for package goods; India = color of Islam; some tropical countries = danger | Greenish yellow | Tart, fruity, acidy, jealousy | | Lime | Tart, fruity, acidy, refreshing, lively, revitalizing | | Brown | Stability, masculinity, reliability, comfort, endurance, simplicity, friendship | Terracotta | Wholesome, earthy, country, welcoming, warmth, stability, fall, harvest | | International significance: Colombia = discourages sales; India = the color of mourning | Lavender | Enchantment, nostalgia, delicacy, floral, sweet, fashion | | Light pink | Love, romance, softness, delicacy, sweetness, friendship, tenderness, fidelity, compassion | Teal blue | Emotional healing, pleasing, rich, protection, unique, expensive | | Bright yellow | Cheeriness, joy, action, optimism, happiness, idealism, summer, hope, imagination, sunshine, philosophy, youth, | Olive green | Traditional color of peace, camouflage, classic, adventure | | International significance: Asia = sacred, imperial | International significance: Military | | Fuchsia | Hot, sensual, exciting, bright, fun, energetic, feminine | Neural gray | Neutral, corporate, classic, practical, cool, timeless, quiet, quality |
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