Research Article

Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route

Table 1

Socioeconomic characteristics data analysis.

Basic information-socioeconomic characteristicsItemNumber of samplesPercentage

GenderMale20039.8
Female30360.2

Marital statusMarried18336.4
Unmarried32063.6

Education levelHigh school (vocational) or below458.9
University (college)33566.6
Institute or above12324.5

Age18–20 (inclusive) years418.2
21–30 (inclusive) years20841.4
31–40 (inclusive) years14228.2
41–50 (inclusive) years8717.3
51 (inclusive) years or older255.0

OccupationIndustrial377.4
Commercial7214.3
Military, civil servant, teacher, police8015.9
Service industry8216.3
Student15230.2
Housekeeping214.2
Self-employed244.8
Other357.0

IncomeNTD 5,000 or less10621.1
NTD 5,001–10,000387.6
NTD 10,001–20,000377.4
NTD 20,001–40,00010921.7
NTD 40,001–60,00011522.9
NTD 60,001–80,0006512.9
NTD 80,001 (inclusive) or more336.6