Research Article
Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route
Table 1
Socioeconomic characteristics data analysis.
| Basic information-socioeconomic characteristics | Item | Number of samples | Percentage |
| Gender | Male | 200 | 39.8 | Female | 303 | 60.2 |
| Marital status | Married | 183 | 36.4 | Unmarried | 320 | 63.6 |
| Education level | High school (vocational) or below | 45 | 8.9 | University (college) | 335 | 66.6 | Institute or above | 123 | 24.5 |
| Age | 18–20 (inclusive) years | 41 | 8.2 | 21–30 (inclusive) years | 208 | 41.4 | 31–40 (inclusive) years | 142 | 28.2 | 41–50 (inclusive) years | 87 | 17.3 | 51 (inclusive) years or older | 25 | 5.0 |
| Occupation | Industrial | 37 | 7.4 | Commercial | 72 | 14.3 | Military, civil servant, teacher, police | 80 | 15.9 | Service industry | 82 | 16.3 | Student | 152 | 30.2 | Housekeeping | 21 | 4.2 | Self-employed | 24 | 4.8 | Other | 35 | 7.0 |
| Income | NTD 5,000 or less | 106 | 21.1 | NTD 5,001–10,000 | 38 | 7.6 | NTD 10,001–20,000 | 37 | 7.4 | NTD 20,001–40,000 | 109 | 21.7 | NTD 40,001–60,000 | 115 | 22.9 | NTD 60,001–80,000 | 65 | 12.9 | NTD 80,001 (inclusive) or more | 33 | 6.6 |
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