Research Article
Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route
Table 10
Estimated result of the model for seat preselection (extra legroom seat).
| | Variables | Coef. | t-ratio |
| | Participation equation | | Constant | −1.133 | −10.56 | | High-income (personal monthly income is NTD 40,000 and above) and 31–50 years of age | 0.451 | 3.13 | | Purchased preselected seat and is 18–30 years of age | 0.585 | 2.13 | | Purchased preselected seat and goes abroad 1-2 times a year | 0.833 | 3.49 | | Purchased preselected seat and is a complete participant | 0.420 | 1.88 |
| | Expenditure equation | | Constant | 4.962 | 2.70 | | Traveled for sightseeing purposes and goes abroad 1-2 times a year | 0.772 | 2.03 | | 1.608 | 3.69 | | 0.333 | 1.59 |
| | Expected WTP excluding 0 (NT$) | 544 | | Expected WTP including 0 (NT$) | 120 | | Number of observations | 503 | | LL (0) | −390.73 | | AIC | 801.5 |
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10% significance level; 5% significance level; 1% significance level. |
