Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route

<table class="table-group" id="tab11"><tr><td><table class="table"><tr><td class="thead-hr" colspan="4"><hr/></td></tr><tr class="thead"><td class="align_left" colspan="4">Model</td></tr><tr class="thead"><td class="align_left" rowspan="2">Service item</td><td class="align_center" rowspan="2">Reference price questionnaire</td><td class="align_center" colspan="2">Double-hurdle (truncate)</td></tr><tr class="thead"><td class="align_center">WTP</td><td class="align_center">WTP (nonzero)</td></tr><tr><td class="thead-hr" colspan="4"><hr/></td></tr><tr><td class="align_left">Standard seat</td><td class="align_center">150</td><td class="align_center">25</td><td class="align_center">92</td></tr><tr><td class="align_left">Forward zone seat</td><td class="align_center">300</td><td class="align_center">42</td><td class="align_center">217</td></tr><tr><td class="align_left">Extra legroom seat</td><td class="align_center">600</td><td class="align_center">120</td><td class="align_center">544</td></tr><tr class="table-tr"><td colspan="4"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>The estimated results of WTP for different sizes of seat space (unit: NT$).</div>

Journal of Advanced Transportation

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Table 11

Table 11: Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route 