Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route

Table 2

Travel frequency characteristics data analysis.

Basic information- travel frequency characteristics	Item	Number of samples	Percentage
Average number of flight times a year (a round trip counted as once)	First time going abroad	58	11.5%
	1-2 times	335	66.6%
	3–6 times	75	14.9%
	7–10 times	13	2.6%
	11 times or more	22	4.4%
Purpose of flight	Business	20	4.0%
	Sightseeing	428	85.1%
	Visit relatives and friends	18	3.6%
	Returning home	16	3.2%
	Study	16	3.2%
	Other	5	1.0%
Airlines taken	Jetstar	34	6.8%
	Tigerair	47	9.3%
	Peach Aviation	210	41.7%
	Vanilla	171	34.0%
	Scoot	10	2.0%
	V Air	31	6.2%
Reason for selecting this airline (multiple options)	Cheap ticket	416	60.1%
	More benefits	113	16.3%
	Good service	14	2.0%
	Frequent flights	11	1.6%
	Suitable flight time	121	17.5%
	Other	17	2.4%
Heading for	Tokyo Narita	181	36.0%
	Osaka	195	38.8%
	Tokyo Haneda	16	3.2%
	Other	111	22.1%
Cabin took and so on	Economy class	503	100%
Who pay the ticket fee	Myself	424	84.3%
	Company	7	1.4%
	Relatives	54	10.7%
	Other	18	3.6%
Airline member or not	Yes	69	13.7%
	No	434	86.3%
The way of ordering tickets	The Internet (united ordering platform)	62	12.3%
	Internet (airline’s official website)	411	81.7%
	Other	30	6.0%
Reasons for choosing this booking method (multiple options)	Quick and convenient booking procedures	374	56.2%
	Cheaper tickets	273	41.0%
	Other	19	2.9%
Ticket decision-making process mainly based on (multiple options)	Up to myself	398	78.5%
	Introduction by travel agency	18	3.6%
	Evaluation is given on the Internet	63	12.4%
	Other	28	5.5%
The main source of information of airlines (multiple options)	TV/radio	18	2.7%
	Travel agency	29	4.4%
	Airport	26	3.9%
	Newspaper/magazine	19	2.9%
	Network	427	64.1%
	Regular customer plan (e-mail)	21	3.2%
	Mobile APP	68	10.2%
	Other	58	8.7%
Total number of travelers	1 person	103	20.5%
	2 persons	162	32.2%
	3 persons	69	13.7%
	4–6 persons	134	26.7%
	7 or more persons	35	7.0%
Baggage carried or not	Yes	497	98.8%
	No	6	1.2%
Number of carried baggage (portable)	0	51	10.1%
	1	337	67.0%
	2	115	22.9%
Number of carried baggage (checked-in)	0	110	21.9%
	1	313	62.2%
	2	49	9.7%
	3	19	3.8%
	4 or more	12	2.4%
Additional purchase of “baggage allowance” made or not	Yes	201	40.0%
	No	302	60.0%
Additional purchase of “seat preselection” made or not	Yes	97	19.3%
	No	406	80.7%
Additional purchase of “meal” made or not this time	Yes	17	3.4%
	No	486	96.6%
Ticket amount (one-way, including tax)	NTD 1,000 (inclusive)	7	1.4%
	NTD 1,001–5,000	380	75.5%
	NTD 5,001–10,000	116	23.1%