Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route

Table 6

Average WTP the fees in the questionnaire scenario.

Scenario	Reference price in the scenario (NTD)	Highest WTP amount (NTD)	Willing to pay the amount including NTD 0		Willing to pay the amount excluding NTD 0
			Average WTP amount (NTD)	Lowest WTP amount (NTD)	Average WTP amount (NTD)	Lowest WTP amount (NTD)
Standard seat	150	500	116	0	147	50
Forward zone seat	300	500	163		274	50
Extra legroom seat	600	1,500	298		496	100
Total number of samples	503