Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route

Table 8

Estimated result of the model for seat preselection (general standard seat).

Variables	Coef.	t-ratio
Participation equation
Constant	−0.719	−8.99
High-income (personal monthly income is NTD 40,000 and above)	0.250	2.38
Goes abroad 3 times or more a year	−0.333	−2.55
Purchased preselected seat and is 18–30 years of age	0.616	2.87
Purchased preselected seat and goes abroad 3 times or more a year	0.774	2.46
Expenditure equation
Constant	0.917	3.12
Company paid the ticket fee	0.376	2.29
Purchased preselected seat and is 18–30 years of age	0.145	1.87
Nonparticipant	−0.297	−2.87
	0.243	2.01
	0.893	11.96
Expected WTP excluding 0 (NT$)	92
Expected WTP including 0 (NT$)	25
Number of observations	503
LL (0)	−269.02
AIC	562.0

10% significance level; 5% significance level; 1% significance level.