Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route

Table 9

Estimated result of the model for seat preselection (forward zone seat).

Variables	Coef.	t-ratio
Participation equation
Constant	−0.915	−11.61
Goes abroad 3 times or more a year	−0.350	−2.04
Ticket fee paid by company	1.195	2.75
Purchased preselected seat and went abroad alone	0.571	2.30
Purchased preselected seat and is 31–50 years of age	0.734	4.10
Expenditure equation
Constant	2.254	8.22
Goes abroad 3 times or more a year	−0.367	−1.87
Ticket fee paid by company	1.109	1.93
Traveled for sightseeing purposes and is a nonparticipant	−0.557	−2.82
	0.727	8.70
	0.585	2.96
Expected WTP excluding 0 (NT$)	217
Expected WTP including 0 (NT$)	42
Number of observations	503
LL (0)	−338.89
AIC	699.8

10% significance level; 5% significance level; 1% significance level.