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| Parameters |
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| r t | The classification and grade of attraction t |
| u t | The number of likes for attraction t |
| b t | The web search index for attraction t |
| cht | The check-ins for attraction t |
| θ ps | Value of sample s for indicator p |
| ω p | The weight of indicator p |
| m | The number of indicators in the tourism bus service evaluation |
| N K | The total number of tourism bus routes |
| The passenger demand between bus stops i − 1 and i |
| The value of service evaluation indicator between bus stop i − 1 and i on route k |
| μ | The cost per unit of time |
| d a,i,k | The walking distance to bus stop i on route k |
| The passenger demand at bus stop i on route k |
| The tourist walking speed |
| f k | The vehicle departure frequency on route k |
| The distance between bus stops i − 1 and i on route k |
| The speed of the tour bus in-vehicle type |
| ρ | The in-vehicle crowding coefficient |
| The number of seats in the vehicle of type |
| The capacity of type vehicles |
| TTR | The total number of transfers on the tourism bus network |
| TTU | The number of unsatisfied passengers |
| t tr | The average walking time per transfer |
| Τ | The transfer time amplification factor |
| λ | The transfer penalty |
| The direct passenger flow with no transfer as a proportion of the total passenger demand |
| T max | The maximum travel time for a tourism bus route |
| γ, φ, α, β | Parameters to be calibrated |
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| Variables |
| A binary variable which equals to 1 if attraction t is within the visible area of route k, and 0 otherwise |
| A binary variable which equals 1 if stop i is eventually selected as a stop of bus route k, and 0 otherwise |
| A binary variable which equals 1 if route k includes the arc (i, j) between stops i and j, and 0 otherwise |
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