Systematic Analysis and Modelling of Profit Maximization on Carsharing

Table 1

Notation.

Notation	Definition
	Calibration parameter
q	Activity
	Marginal utility of money
	Price of one hour of reservation
	Reservation time, cumulative of all reservation times
	Price of one kilometer traveled
	Total reservation distance
	Marginal utility of walking
	Access time
	Egress time
	Marginal utility of traveling with carsharing
	In vehicle time
	Revenue
P	Profit
	Potential demand
Q	Demand
	Supply