Familiar Road Loyalty Modeling Considering the Effect of Truckers’ Emotional Value

Table 1

The designed content of questionnaires in the survey.

Latent variables	Symbols	Observed variables	Notations
Traffic environment	X TRAF	(1) Daily traffic flow on the road	X 1
		(2) Frequency of experiencing severe congestion	X 2
		(3) Road speed limit value	X 3
Road environment	X ROAD	(1) Percentage of large vehicles	X 20
		(2) Route driving comfort	X 4
		(3) Road driving comfort	X 5
		(4) Natural environment along the road	X 21
Road safety	X SAFE	(1) Overall recognition of road safety	X 6
		(2) Proportion of high-risk road sections	X 7
		(3) Whether traffic accidents have occurred on the road	X 22
Value-added services	X SERV	(1) Satisfaction with the use of gas stations along the route	X 8
		(2) Satisfaction with the use of service areas along the route	X 9
		(3) Satisfaction with emergency rescue services along the route	X 23
Emotional value	X EMOT	(1) The effect of choosing a familiar road on mood	X 10
		(2) Feeling of safety when driving on familiar roads	X 11
		(3) Comfortable driving on familiar roads	X 12
		(4) Satisfaction with the reliability of driving time on familiar roads	X 13
		(5) Satisfaction with the reliability of costs incurred on familiar roads	X 14
		(6) Satisfaction with driving conditions on familiar roads	X 24
		(7) Satisfaction with the quality of service on familiar roads	X 25
		(8) Whether the idea of trying other routes comes up in the process of using familiar roads	X 26
		(9) Whether the choice of familiar roads is limited by other factors	X 27
Fee cost	X COST	(1) Traveling time cost	X 15
		(2) Monetary costs such as fuel costs and toll fees	X 16
Value perception	Y VALU	(1) Satisfaction with the safety of the road compared to the cost of the road	Y 1
		(2) Satisfaction with the cost of driving on the road compared to the safety of the road	Y 2
Expectation level	X EXPE	(1) Expectation of overall driving experience	X 17
		(2) Expectation of road safety	X 18
		(3) Expectation of smoothness of the road	X 19
		(4) Expectation of personalized demand for value-added services along the route	X 28
Satisfaction with familiar roads	Y SATI	(1) Overall satisfaction level of road use	Y 3
		(2) Satisfaction level of road use expectation	Y 4
		(3) Gap with the ideal road use experience	Y 5
Loyalty on familiar roads	Y LOYA	(1) Whether familiar roads are preferred in the next transportation situation with the same origin and destination	Y 6
		(2) Whether familiar roads are more reliable than unfamiliar roads	Y 7
		(3) Whether familiar roads are still preferred over unfamiliar roads with better traffic environment	Y 8
		(4) Whether familiar roads are still preferred over unfamiliar roads with better road environment	Y 9
		(5) Whether familiar roads are still preferred over unfamiliar roads with better road safety	Y 10
		(6) Whether familiar roads are still preferred over unfamiliar roads with better operational service quality	Y 11
		(7) Are familiar roads still preferred over unfamiliar roads with lower costs?	Y 12