Research Article
Familiar Road Loyalty Modeling Considering the Effect of Truckers’ Emotional Value
Table 3
Results of survey data reliability analysis.
| Latent variable | Cronbach’s alpha | Variables need to be excluded | Composite reliability |
| X TRAF | 0.679 | X 20 | 0.733 | X ROAD | 0.716 | None | 0.716 | X SAFE | 0.855 | None | 0.855 | X SERV | 0.608 | X 23 | 0.716 | X EMOT | 0.779 | None | 0.779 | X COST | 0.801 | None | 0.801 | Y VALU | 0.817 | None | 0.817 | X EXPE | 0.768 | None | 0.768 | Y SATI | 0.725 | None | 0.725 | Y LOYA | 0.711 | None | 0.711 |
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