Willingness to Pay for Conditional Automated Driving among Segments of Potential Buyers in Europe

Figure 2

Value latent constructs: performance effort and hedonic motivation. Latent factor scores on vertical axis. Four items used for generating the PE-latent variable: it is expected that a CAC would be useful in meeting daily mobility needs; using a CAC would help reach the destination more safely; using a CAC would help reach the destination more comfortably; it is assumed that a CAC would be useful in daily life. Three items used for generating the HM-latent variable: using a CAC would be fun; using a CAC would be entertaining; using a CAC would be enjoyable.