Willingness to Pay for Conditional Automated Driving among Segments of Potential Buyers in Europe

Figure 3

Learning latent constructs: effort expectancy and facilitating conditions. Latent factor scores on vertical axis. Four items used for generating the EE-latent construct: learning how to use a CAC would be easy for me; it is expected that a CAC would be easy to use; it would be easy to become skillful at using a CAC; a CAC is recommended to others. Four items used for generating the FC-latent constructs: acquiring the necessary knowledge to use a CAC; it is expected the use of a CAC to be compatible with other digital devices that is used; it is expected to have the necessary knowledge to use a CAC; it is expected to get help from others while having difficulties using a CAC.