Research Article

[Retracted] Analyzing the Relationship between Hotel Brand Image, Service Quality, Experience Marketing, and Customer Satisfaction under the Environment of Social Network

Table 1

Dictionary and intensity of experience value and emotion in the hotel industry.

DictionaryStrength valueExamples

Positive basic emotion dictionary1.0Good, great, excellent, OK, perfect
Dictionary of negative basic emotions−1.0Bad, rotten, regret, complain
Positive hotel experience value1.0Convenient, prosperous, tidy, cost-effective, and value for money
Special emotion dictionary−1.0Comfortable, diligent, and considerate
Negative word−1.0No, never, cannot, very little
2.0Most, extremely, completely, absolutely, super
1.5Especially, very, real, more
Adverb of degree1.0Comparison, more
0.5A little, some, pretty