Green Message Framing in Enhancing Sustainable Consumption Behavior of Fashion Based on the Cross-Theoretical Model

<table class="table-group" id="tab2"><tr><td><table class="table"><tr><td class="thead-hr" colspan="6"><hr/></td></tr><tr class="thead"><td class="align_left"> </td><td class="align_center">Preintention</td><td class="align_center">Intention</td><td class="align_center">Preparation</td><td class="align_center">Action and maintenance</td><td class="align_center">Total</td></tr><tr><td class="thead-hr" colspan="6"><hr/></td></tr><tr><td class="align_left">Gain framing group</td><td class="align_center">15</td><td class="align_center">18</td><td class="align_center">14</td><td class="align_center">17</td><td class="align_center">64</td></tr><tr><td class="align_left">Loss framing group</td><td class="align_center">15</td><td class="align_center">17</td><td class="align_center">14</td><td class="align_center">17</td><td class="align_center">63</td></tr><tr><td class="align_left">Blank group</td><td class="align_center">15</td><td class="align_center">15</td><td class="align_center">14</td><td class="align_center">15</td><td class="align_center">59</td></tr><tr><td class="align_left">Total</td><td class="align_center">45</td><td class="align_center">50</td><td class="align_center">42</td><td class="align_center">49</td><td class="align_center">186</td></tr><tr class="table-tr"><td colspan="6"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Number of respondents at different stages of change in each experimental group.</div>

Journal of Environmental and Public Health

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Table 2

Table 2: Green Message Framing in Enhancing Sustainable Consumption Behavior of Fashion Based on the Cross-Theoretical Model 