Green Message Framing in Enhancing Sustainable Consumption Behavior of Fashion Based on the Cross-Theoretical Model

Table 3

Reliability and validity analysis.

Variables		Cronbach’s α	KMO	Interpretation rate (%)
Decision balancing	Perceived benefits	0.970	0.822	82.20
	Perceived barriers	0.866
Self-efficacy		0.917	0.880	75.58
Perceived threats		0.731	0.731	83.61
Dependent variables	Preintention stage	0.788	0.938	78.08
	Intention stage	0.952
	Preparation	0.927
	Action and maintenance stage	0.959