Green Message Framing in Enhancing Sustainable Consumption Behavior of Fashion Based on the Cross-Theoretical Model

Table 4

Descriptive statistics of variables in different change stages of SCBF.

Variables	Phase 1	Phase 2	Phase 3	Phase 4	F value	value
Perceived benefits	5.420 ± 1.071	5.952 ± 0.887	6.006 ± 0.829	6.476 ± 0.9690	14.703	≤0.001
Perceived barriers	4.686 ± 0.884	4.365 ± 0.988	4.205 ± 0.846	4.017 ± 1.202	4.320	0.006
Self-efficacy	4.068 ± 0.906	4.542 ± 0.786	4.718 ± 0.739	5.457 ± 0.898	28.457	≤0.001
Perceived threats	4.007 ± 1.338	4.891 ± 0.887	5.311 ± 0.896	5.446 ± 1.179	18.069	≤0.001

Note: is significant below 0.05.