Green Message Framing in Enhancing Sustainable Consumption Behavior of Fashion Based on the Cross-Theoretical Model

Table 5

Comparison of differences of variables in change stages of SCBF.

Variables	(I) Change stages	(J) Change stages	Mean difference (I-J)	Stand deviation	value
Perceived benefits	1	2	−0.531	0.173	0.026
		3	−0.585	0.180	0.016
		4	−1.032	0.160	≤0.001
	2	3	−0.054	0.176	0.993
		4	−0.501	0.155	0.017
	3	4	−0.470	0.164	0.043
Perceived barriers	1	2	0.321	0.205	0.488
		3	0.482	0.214	0.171
		4	0.669	0.190	0.007
	2	3	0.161	0.209	0.898
		4	0.348	0.185	0.316
	3	4	0.188	0.194	0.818
Self-efficacy	1	2	−0.474	0.170	0.053
		3	−0.650	0.177	0.004
		4	−1.389	0.157	≤0.001
	2	3	−0.176	0.173	0.793
		4	−0.914	0.153	≤0.001
	3	4	−0.739	0.161	≤0.001
Perceived threats	1	2	−0.884	0.222	0.002
		3	−1.304	0.231	≤0.001
		4	−1.439	0.205	≤0.001
	2	3	−.0420	0.226	0.329
		4	−0.555	0.199	0.054
	3	4	−0.135	0.210	0.937

Note: is significant below 0.05.