Green Message Framing in Enhancing Sustainable Consumption Behavior of Fashion Based on the Cross-Theoretical Model

Table 6

Regression results of variables between adjacent change stages of SCBF.

Logistic regression equation	value
Y (phase 1 − phase 2) = 0.755perceived benefits + 0.514perceived threats − 6.465	Perceived benefits	0.010
	Perceived threats	0.032
Y (phase 2 − phase 3) = 0.541perceived threats − 2.926	Perceived threats	0.028
Y (phase 3 − phase 4) = 0.641perceived benefits + 0.807self-efficacy − 7.496	Perceived benefits	0.026
	Self-efficacy	0.004
Y (phase 4) = 0.685self-efficacy + 0.188perceived threats	Self-efficacy	≤0.001
	Perceived threats	0.020

Note: is significant below 0.05.