Research Article

Green Message Framing in Enhancing Sustainable Consumption Behavior of Fashion Based on the Cross-Theoretical Model

Table 7

Experimental maneuverability test results.

 Number of casestDFSig.MeanStandard deviation95% confidence interval
Lower limitUpper limit

Gain framing group6424.592630.0006.2030.722.02412.3821
Loss framing group6323.657620.0006.3330.782.13622.5305