Green Message Framing in Enhancing Sustainable Consumption Behavior of Fashion Based on the Cross-Theoretical Model

Table 8

Comparison of the changes of variables in SCBF for gain group and loss group.

	Group	No. of cases	Mean	SD		t	η^2	R^2
Phase 1
Perceived threats	Gain framing	15	0.200	2.651	0.005	−3.028	0.247	0.220
	Loss framing	15	3.267	2.890
Phase 2
Perceived threats	Gain framing	18	−2.111	3.376	0.004	−3.058	0.221	0.197
	Loss framing	17	1.647	3.888
Phase 3
Perceived benefits	Gain framing	14	2.000	4.132	0.009	2.811	0.233	0.204
	Loss framing	14	−2.357	4.069
Self-efficacy	Gain framing	14	2.786	4.371	0.695	0.397
	Loss framing	14	2.000	5.974
Phase 4
Perceived threats	Gain framing	17	2.941	2.968	0.000	−4.303	0.367	0.347
	Loss framing	17	−1.353	2.849
Self-efficacy	Gain framing	17	3.235	3.898	0.004	−3.145	0.236	0.212
	Loss framing	17	−2.353	6.204

Note: η² ≥ 0.14 indicates that there is high correlation between the grouping variable and the test variable, 0.14 > η² > 0.06 indicates moderate correlation, and η² ≤ 0.06 indicates low correlation.